Marketing – mobisoft

What’s a “Conversion Event”?

Posted on November 4, 2022August 29, 2022 by admin

Traditionally, in 'marketing speak', conversion is the act of converting site visitors into paying customer, and whilst conversion rates are most often associated with e-commerce sites, it should be something that matters to everybody involved in designing a website or mobile app. However, conversions do not have to be actual sales, but can be any o...

A/B Testing

Posted on November 2, 2022August 29, 2022 by admin

Every business wants visitors to their website to be more than passive visitors, they want them to be goal achievers. eCommerce websites want their readers to buy their products. Software-as-a-Service sites want their visitors to sign-up, and download a trial, and then have them ultimately convert to paid users. News and blog sites want their visitors to sign up for sub...

How important is colour for your brand identity?

Posted on July 25, 2022August 29, 2022 by admin

When a User Interface designer first sits down with a client, one of their first questions will be, “What qualities does your business want to be known for?” In the case of say a real estate agent, the answer might be, “I want to be known as someone you can trust”. For years, scientists have been studying the way we react to colours. Certain colours make us feel a certain...