User Interface Design

A/B Testing

Posted on November 2, 2022August 29, 2022 by admin

Every business wants visitors to their website to be more than passive visitors, they want them to be goal achievers. eCommerce websites want their readers to buy their products. Software-as-a-Service sites want their visitors to sign-up, and download a trial, and then have them ultimately convert to paid users. News and blog sites want their visitors to sign up for sub...

Mobisoft’s approach to product development

Posted on October 19, 2022August 29, 2022 by admin

Startup companies are usually considered to be businesses that have been operating for only a short period of time. However, businesses like Mobisoft, which is celebrating its 10th year today, still has all the hallmark signs of a traditional start-up, with it's small team culture, a relaxed environment and flexible work-hours, but also efficiency, and maintaining its entrepren...

Visual Testing

Posted on September 28, 2022August 29, 2022 by admin

What looks right or wrong is often a matter of subtle differences to the original creative layouts. So before your website or mobile app is published, it's important to check that everything displays properly, such as; Screen Colour and shading are correct, and that gradients are consistent with design comps. Padding (white space) around the edges. Text, images, co...

How important is colour for your brand identity?

Posted on July 25, 2022August 29, 2022 by admin

When a User Interface designer first sits down with a client, one of their first questions will be, “What qualities does your business want to be known for?” In the case of say a real estate agent, the answer might be, “I want to be known as someone you can trust”. For years, scientists have been studying the way we react to colours. Certain colours make us feel a certain...

What’s Responsive Design?

Posted on June 17, 2022August 29, 2022 by admin

A bit of background history... In the early 2000's, whenever a new monitor came onto the market that had a different resolution or aspect ratio, web developers would scramble to come up with a whole new design for each screen. To focus and conserve their resources though, many web developers would use a ‘majority rules’ approach as far as which audience they would choose to ca...

Design comps

Posted on June 9, 2022August 29, 2022 by admin

Sometimes a graphic designer’s language can be bewildering, and the word “comp”, is often bandied around, yet is one of the most important aspects of web or app design. “Comp” is the shortening of the phrase “comparable.” During the design process a project may go through many changes. A design comp is the last part of the designing phase and is the closest draft to t...