What’s a “Conversion Event”?

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Traditionally, in 'marketing speak', conversion is the act of converting site visitors into paying customer, and whilst  conversion rates are most often associated with e-commerce sites, it should be something that matters to everybody involved in designing a website or mobile app. However, conversions do not have to be actual sales, but can be any o...
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A/B Testing

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Every business wants visitors to their website to be more than passive visitors, they want them to be goal achievers. eCommerce websites want their readers to buy their products. Software-as-a-Service sites want their visitors to sign-up, and download a trial, and then have them ultimately convert to paid users. News and blog sites want their visitors to sign up for sub...
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Visual Testing

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What looks right or wrong is often a matter of subtle differences to the original creative layouts. So before your website or mobile app is published, it's important to check that everything displays properly, such as; Screen Colour and shading are correct, and that gradients are consistent with design comps. Padding (white space) around the edges. Text, images, co...
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Web Apps -v- Websites

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In the pre App Store era, the word “applications” was applied to Websites that provided advanced user interactions and capabilities previously available only through installable software. Early examples of web applications included Webmail, Google Maps and Google Docs. Compared to the classic web, i.e. news sites and blogs, web apps provided a richer user experience, and access...
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How important is colour for your brand identity?

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When a User Interface designer first sits down with a client, one of their first questions will be, “What qualities does your business want to be known for?” In the case of say a real estate agent, the answer might be, “I want to be known as someone you can trust”. For years, scientists have been studying the way we react to colours.  Certain colours make us feel a certain...
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What’s Responsive Design?

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A bit of background history... In the early 2000's, whenever a new monitor came onto the market that had a different resolution or aspect ratio, web developers would scramble to come up with a whole new design for each screen. To focus and conserve their resources though, many web developers would use a ‘majority rules’ approach as far as which audience they would choose to ca...
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Design comps

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Sometimes a graphic designer’s language can be bewildering, and the word “comp”, is often bandied around, yet is one of the most important aspects of web or app design. “Comp” is the shortening of the phrase “comparable.” During the design process a project may go through many changes. A design comp is the last part of the designing phase and is the closest draft to t...
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